The Battery Atlanta and Truist Park Upgrades Retail Experience and Sports Stadium Wayfinding

ATLANTA, GA – RoveIQ, a leader in digital wayfinding and content management solutions, has partnered with The Battery Atlanta and the Atlanta Braves to debut a new outdoor digital directory experience, bringing modern navigation and interactive engagement to one of the city’s most dynamic destinations.

Truist Park and The Battery Atlanta were intentionally designed as a vibrant, mixed-use community that offers far more than baseball. This bustling district seamlessly weaves together dining, entertainment, shopping, living, and working spaces, creating a place where visitors and fans can fully immerse themselves —whether it's attending a Braves game, meeting friends for lunch, or enjoying the nightlife, visitors stay for hours before and after a game.

With 32 interactive digital directories positioned throughout the property, the new experience serves as a central hub for navigation, entertainment, and branded storytelling. Powered by RoveIQ’s Experience Platform, the touchscreen kiosks make it easy for guests to explore, shop, dine, and navigate both The Battery and Truist Park.

A Smarter Way to Explore with RoveIQ's Sports Stadium Wayfinding

The new digital directory delivers a range of tools and features that empower guests to make the most of their visit:

• Digital Wayfinding: Whether you're here for a game, a meal, or a night out, the interactive map helps users locate restaurants, shops, attractions, and key destinations throughout The Battery Atlanta and surrounding areas.

• Ballpark Gate Information: Braves fans can quickly find the most efficient route to their assigned gate at Truist Park—making game day access smooth and stress-free.

• Places to Stay the Night: Visitors can discover nearby hotels and accommodations directly from the touch screen, helping them plan overnight stays without leaving the platform.

• Photo Opportunity: The vibrant interactive kiosk doubles as a selfie station, offering visitors a fun and memorable way to capture their time at The Battery Atlanta.

• Advertising & Sponsorships: The touchscreen kiosk offers high-visibility space for brand promotions, local partnerships, and sponsored content—creating a monetization channel for the property owners while engaging visitors in a relevant and contextual way.

Designed to Work, Live, and Play At The Battery

Unlike traditional signage, RoveIQ’s software brings the digital directory to life with real-time data, branded design, and adaptive functionality. The experience is intuitive and modern, ensuring every visitor—whether it’s their first time or hundredth—can easily find their way, learn something new, or discover something unexpected.

“Our platform turns a digital screen into a fun destination tool,” said Steven McFarland at RoveIQ. “By offering features like digital wayfinding, photo moments, and information on where to stay, this directory software encourages people to work, live, and play throughout their visit.”

Setting the Standard for Smart Parks and Entertainment Districts

The Battery Atlanta continues to lead the way in creating fully integrated, guest-centered environments. With RoveIQ’s digital directory platform, they’ve taken a significant step toward blending physical space with digital intelligence—offering tools that make every visit smoother, more connected, and more profitable for stakeholders.

To learn more about RoveIQ’s cutting-edge digital wayfinding and visitor experience technologies, visit www.roveiq.com.