Transforming Guest Experience with Digital Wayfinding & Signage at Mercato
Aug 7, 2025
Naples, FL - Mixed-use developments across the country are increasingly turning to digital directories, interactive wayfinding, and digital signage to elevate the guest experience and support property performance. These technologies are becoming essential tools for properties seeking to modernize navigation, drive engagement, and unlock new revenue opportunities.
Digital Directory Deployment at Mercato (N
A recent installation at Mercato, a mixed-use lifestyle destination in Naples, Florida, highlights the power of this transformation. Previously reliant on static 22x28 printed signage, Mercato implemented six interactive digital kiosks — including four freestanding units and two wall-mounted displays — as part of its public realm redevelopment.
According to Jay Richard-Yu, VP of Tech & Innovation at Jamestown:
“This achievement is even more special as it expands our valued partnership into Florida with RoveIQ. Mercato is now embracing the future of engagement, reducing manual resources and printing costs... and supporting property marketing and advertising opportunities to drive NOI growth.”
Features of Modern Digital Directories
The newly installed digital kiosks offer a wide range of capabilities that benefit both property teams and guests:
Digital Wayfinding: Interactive, touchscreen maps make it easy for visitors to search and navigate to destinations across the property.
Real-Time Information: Content can be updated instantly to reflect current tenant details, upcoming events, and amenity information.
Selfie Experience: Branded photo features enhance the guest journey and create shareable moments on-site.
Integrated Advertising: Built-in ad placements allow for dynamic campaigns that support property marketing efforts and generate ancillary revenue both traditionally and programmatic with RoveIQ software ad server.
Why Mixed-Use Centers Are Choosing Digital Signage
As guest expectations shift toward convenience and personalization, mixed-use properties are investing in technology that delivers smarter experiences. Digital directories and signage help developments:
Improve foot traffic flow through interactive navigation
Enhance tenant visibility with real-time exposure
Reduce print costs and operational workload
Open new monetization channels through advertising
These tools also provide valuable data and analytics on user behavior, helping property teams make more informed marketing and leasing decisions.
Leading Properties Investing in Digital
Top-performing retail and mixed-use destinations are already embracing digital transformation. Notably:
Crocker Park in Westlake, OH was recently ranked the #1 Retail Center Experience of 2025 by Chain Store Age.
Tuscan Village in Salem, NH was ranked #5 in the same list
Both destinations utilize the full RoveIQ platform (digital directories, interactive kiosks, and advertising-supported signage) as part of a broader strategy to enhance guest engagement and maximize NOI.
Learn More
Digital directories and kiosks are no longer just amenities — they are key infrastructure for placemaking, operational efficiency, and revenue generation.
To learn more about how this technology is being deployed across leading mixed-use centers, reach out for case studies or a demo at www.roveiq.com.
Naples, FL - Mixed-use developments across the country are increasingly turning to digital directories, interactive wayfinding, and digital signage to elevate the guest experience and support property performance. These technologies are becoming essential tools for properties seeking to modernize navigation, drive engagement, and unlock new revenue opportunities.
Digital Directory Deployment at Mercato (N
A recent installation at Mercato, a mixed-use lifestyle destination in Naples, Florida, highlights the power of this transformation. Previously reliant on static 22x28 printed signage, Mercato implemented six interactive digital kiosks — including four freestanding units and two wall-mounted displays — as part of its public realm redevelopment.
According to Jay Richard-Yu, VP of Tech & Innovation at Jamestown:
“This achievement is even more special as it expands our valued partnership into Florida with RoveIQ. Mercato is now embracing the future of engagement, reducing manual resources and printing costs... and supporting property marketing and advertising opportunities to drive NOI growth.”
Features of Modern Digital Directories
The newly installed digital kiosks offer a wide range of capabilities that benefit both property teams and guests:
Digital Wayfinding: Interactive, touchscreen maps make it easy for visitors to search and navigate to destinations across the property.
Real-Time Information: Content can be updated instantly to reflect current tenant details, upcoming events, and amenity information.
Selfie Experience: Branded photo features enhance the guest journey and create shareable moments on-site.
Integrated Advertising: Built-in ad placements allow for dynamic campaigns that support property marketing efforts and generate ancillary revenue both traditionally and programmatic with RoveIQ software ad server.
Why Mixed-Use Centers Are Choosing Digital Signage
As guest expectations shift toward convenience and personalization, mixed-use properties are investing in technology that delivers smarter experiences. Digital directories and signage help developments:
Improve foot traffic flow through interactive navigation
Enhance tenant visibility with real-time exposure
Reduce print costs and operational workload
Open new monetization channels through advertising
These tools also provide valuable data and analytics on user behavior, helping property teams make more informed marketing and leasing decisions.
Leading Properties Investing in Digital
Top-performing retail and mixed-use destinations are already embracing digital transformation. Notably:
Crocker Park in Westlake, OH was recently ranked the #1 Retail Center Experience of 2025 by Chain Store Age.
Tuscan Village in Salem, NH was ranked #5 in the same list
Both destinations utilize the full RoveIQ platform (digital directories, interactive kiosks, and advertising-supported signage) as part of a broader strategy to enhance guest engagement and maximize NOI.
Learn More
Digital directories and kiosks are no longer just amenities — they are key infrastructure for placemaking, operational efficiency, and revenue generation.
To learn more about how this technology is being deployed across leading mixed-use centers, reach out for case studies or a demo at www.roveiq.com.
Naples, FL - Mixed-use developments across the country are increasingly turning to digital directories, interactive wayfinding, and digital signage to elevate the guest experience and support property performance. These technologies are becoming essential tools for properties seeking to modernize navigation, drive engagement, and unlock new revenue opportunities.
Digital Directory Deployment at Mercato (N
A recent installation at Mercato, a mixed-use lifestyle destination in Naples, Florida, highlights the power of this transformation. Previously reliant on static 22x28 printed signage, Mercato implemented six interactive digital kiosks — including four freestanding units and two wall-mounted displays — as part of its public realm redevelopment.
According to Jay Richard-Yu, VP of Tech & Innovation at Jamestown:
“This achievement is even more special as it expands our valued partnership into Florida with RoveIQ. Mercato is now embracing the future of engagement, reducing manual resources and printing costs... and supporting property marketing and advertising opportunities to drive NOI growth.”
Features of Modern Digital Directories
The newly installed digital kiosks offer a wide range of capabilities that benefit both property teams and guests:
Digital Wayfinding: Interactive, touchscreen maps make it easy for visitors to search and navigate to destinations across the property.
Real-Time Information: Content can be updated instantly to reflect current tenant details, upcoming events, and amenity information.
Selfie Experience: Branded photo features enhance the guest journey and create shareable moments on-site.
Integrated Advertising: Built-in ad placements allow for dynamic campaigns that support property marketing efforts and generate ancillary revenue both traditionally and programmatic with RoveIQ software ad server.
Why Mixed-Use Centers Are Choosing Digital Signage
As guest expectations shift toward convenience and personalization, mixed-use properties are investing in technology that delivers smarter experiences. Digital directories and signage help developments:
Improve foot traffic flow through interactive navigation
Enhance tenant visibility with real-time exposure
Reduce print costs and operational workload
Open new monetization channels through advertising
These tools also provide valuable data and analytics on user behavior, helping property teams make more informed marketing and leasing decisions.
Leading Properties Investing in Digital
Top-performing retail and mixed-use destinations are already embracing digital transformation. Notably:
Crocker Park in Westlake, OH was recently ranked the #1 Retail Center Experience of 2025 by Chain Store Age.
Tuscan Village in Salem, NH was ranked #5 in the same list
Both destinations utilize the full RoveIQ platform (digital directories, interactive kiosks, and advertising-supported signage) as part of a broader strategy to enhance guest engagement and maximize NOI.
Learn More
Digital directories and kiosks are no longer just amenities — they are key infrastructure for placemaking, operational efficiency, and revenue generation.
To learn more about how this technology is being deployed across leading mixed-use centers, reach out for case studies or a demo at www.roveiq.com.
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Steven McFarland
Mar 25, 2025