In the rapidly evolving landscape of modern retail, shopping centers and mixed use developments face the challenge of providing exceptional onsite experiences to stay competitive against online ordering such as Amazon. As technology continues to shape consumer behavior, creating a retail experience that is memorable, fun, and exciting has become vital. Mixed use developers have turned to interactive digital kiosks that can be placed outdoors or indoors to provide a great visitor and tenant experience as well as generate additional revenue to increase the value of the property. Today you can find this at many of the top retail experiences in the country such as Fenton, Avalon, and Avenue East Cobb. Let’s dive into the best practices of these types of mixed use developments.

Enhance The Property Vibrancy With Outdoor Digital Kiosk

Outdoor digital kiosks provide a great visual presentation when people arrive on property. Guest feel the modern vibe that attracts them in and causes a feeling of being in a great place. This feeling attracts to want to spend money and their time on property for hours at a time. The digital kiosks can come in a variety of sizes with most popular being 55”, 65” or 75” touch screens. Match the aesthetics of the property with a custom design and add your branding to create an environment that differentiates your property.

Increase Transaction Time with Touch Screen Kiosk

Touch screen kiosk act as virtual concierges, catering to individual preferences and requirements. Through touch-screen interfaces and interactive displays, visitors can access real-time information about stores, promotions, events, coupons, and services. Furthermore, being able to scan a QR code at the digital directory gives the consumer the digital directory on their own smartphone too. Providing this type of digital directory experience increases customer satisfaction by saving them time and helping them find their way easily and safely throughout their visit.

Seamless 3D Wayfinding Software and Navigation for Your Buildings and Tenants

The advent of 3D wayfinding and mapping software has revolutionized how customers navigate lifestyle centers and shopping centers. Traditional static maps often leave visitors feeling overwhelmed and disoriented. Furthermore, they often forget where they go as they leave the static map. With digital 3D wayfinding, shoppers can experience a virtual, lifelike representation of the space, making it easier to understand complex layouts and locate desired stores or facilities. The software runs algorithms to optimize the user’s routes for efficiency, often saving them time.

Create a fun guest experience with Augmented Reality Selfies

Shopping centers and mixed use developments are transforming into experiential destinations, aiming to provide more than just a place to shop or eat. Digital directories and 3D wayfinding software contribute to this trend by offering interactive applications that engage customers on a deeper level. Gamification features, augmented reality (AR) integrations, and interactive storytelling can turn the shopping experience into an adventure, fostering positive emotions and leaving lasting impressions which increases return customer visits. An example of this is consumers can take pictures of themselves with an augmented reality (AR) selfie app on the digital kiosk to provide experiential marketing of brands. For example, The brand, Sunglass Hut, could provide users the ability to try on new sunglasses as they view themselves on the actual digital screens. The user could then route to the destination if in fact the brand is on property.

Convert Consumer’s Visits to Multi-use Trip with Real-Time Updates and Notifications: Events, Promotions, Deals, Advertising

In the fast-paced world of retail, things can change quickly. Sales, events, and store locations may be subject to change at a moment's notice. Digital directories equipped with real-time update capabilities ensure that shoppers receive accurate and up-to-date information, eliminating the frustration of outdated or incorrect data. Additionally, these systems can send notifications about limited-time offers, new store openings, and special events, enticing customers to explore further and stay engaged with the shopping center's offerings to make the customer’s trip a multi-use trip. Property Management likes to use an easy to use content management system to save time and easily edit content on the digital directories to keep their customers updated in real time.

Generate Revenue For Your Property With Digital Signage

Increase the revenue for your property by selling advertisement space on the digital screens. Some properties like to sell the ad space themselves or they can elect to contract a 3rd media sales team. Additionally, if you have a content management system like RoveiQ’s, they have an Ad Server available that will automatically sell for you and generate revenue for you passively. Selling media directly and utilizing an Ad Server is a best practice to incorporate.

Capture Real Time Data Analytics To Understand Consumer Behavior

Electronic directories often come with a software that tracks the usage of each user. This data can track the number of user sessions, number of interactions, which app’s are used, what are users searching, and where are users routing to. This data can be searched by time or day to get understand when usage is at its highest. This data leads mixed use and shopping centers to make smarter decisions when it comes to what to market more as well as retaining tenants.

As the retail industry continues to evolve, providing an exceptional retail experience is essential for lifestyle retail centers to thrive. Digital directories and 3D wayfinding offer a powerful combination of personalization, convenience, and engagement that transforms the shopping journey into an enjoyable and memorable adventure. By investing in these cutting-edge technologies, businesses can position themselves as innovative leaders, drawing in more customers, increasing foot traffic, and fostering lasting connections with their audience. As technology continues to advance, embracing digital solutions will undoubtedly play a pivotal role in shaping the future of retail and elevating customer experiences to new heights.

Who are leaders in the digital building directory and outdoor digital kiosk space for Lifestyle Centers and Mixed Use?

RoveIQ works with many of the top shopping centers across the country such as Aventura Mall, Fashion Show Las Vegas, Irvine Spectrum, Avalon, Crocker Park, Fenton, and The Pointe Orlando.

Contact us if you would like to learn more.

Author: Steven McFarland, VP of Client Relations at RoveIQ. Steven has lead the implementation of over 50+ digital signage projects for retail properties around the United States with the major retail developers. Interesting in speaking to him? contact him here.

The Benefits of Installing Digital Kiosk at Retail and Mixed Use Developments